Tag Archives: Sharon Scott

New Directions for Resort Trades & for SharonINK

It was early in December 1989 when I showed up for my first day of work at ARDA (then called ARRDA). My boss, Cynthia Huheey, and Tom Franks who was president at the time had tried to explain “timeshare” to me, but it was the charismatic Jack Richardson from Resort Trades who really taught me the most in those first few days. Who knew that one day I’d become the publisher/managing editor of that very publication? Pure irony.

But allow me to back up, just a bit. On the cusp of the ‘90s, it was like a garden in springtime. Entrepreneurial developers, marketers and, yes, exchange companies, were sprouting like jonquils. And, of course, there were several ‘problems’ that needed weeding. In fact, with little-to-no consumer protection in place at the time, there were many who felt like nuclear winter was upon us. Timeshare had met the Horseman of the Apocalypse and he was directing a fly-by-night phone room.

But enter the white horseman in the form of Hilton, Marriott and Hyatt and with them, the decade of consolidation. The new millennium witnessed the end of the gold chains and white bucks as large companies grew, became public and performed asset-backed securitizations. (Who the heck knew what a securitization was before then?) Today, I’m told that 85 percent of the inventory in the U.S. is controlled by seven or eight companies.

And so now we get to the irony part: It’s ironic that the industry’s attention that once focused exclusively on developers, marketers and salespeople has now expanded to encompass HOAs, resort managers and management companies. And the real irony to us at The Trades is that this publication, which was once viewed as just a vehicle for advertising, is now the industry’s most widely distributed media – both print and online – and reaches not only those in the boardroom, but in many cases, ours is the only voice heard in the most remote areas.

From there it gets personal for me. I can no longer be the wide-eyed novice, because now I am head of a team that must ethically and wisely select news items and topics that will provide real value. We don’t support an association and typically, we have more genuine, informative editorial than we do advertising. We are an independent. It’s a gift, but it’s a responsibility.

So now as your newly appointed publisher, I wish to pledge that I will do all I can to inform, to educate and to empower. Thank you, dear Reader, for your continued loyalty to us.

Sharon Scott, RRP

SharonINK to Manage Resort Trades

SharonINK to handle Resort Trades’ editorial, promotional and advertising activities.

Resort Trades, timeshare’s most widely-read B2B news journal, recently announced it has retained SharonINK PR & Marketing to oversee all of its editorial, promotional and advertising activities.

“One of our primary duties will be to clarify Resort Trades’ quality of editorial content and depth of readership,” says SharonINK CEO Sharon Scott. “While other publications in the industry serve a useful purpose and reach a select audience, Resort Trades is the only one sent every single month to every single resort in the US, as well as to a subscriber-base of senior-level executives at development, management and timeshare-related travel companies.”

“Sharon began writing for us in 1996 and has served as Resort Trades’ contributing editor since 2006,” says Publisher Tim Wilson. “We are looking to her firm to continue our information-rich tradition, as well as to promote a better understanding and appreciation for the value we bring to the timeshare industry.”

“Resort Trades is an avid ARDA supporter,” Scott adds. “This year we are looking forward to forging alliances with organizations and entities that support the growth and health of the industry. I welcome a discussion along these lines and can be reached at 1-310-923-1269 or Sharon@SharonINK.com.”

About Resort Trades

The Trades was established in 1987 and distributes approximately 5,500 copies monthly to every US timeshare resort, a voluntary subscriber base of resort professionals of all walks and at various conventions and industry conferences. The Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators run their properties more efficiently, raise revenues more effectively and make better-informed buying decisions.SharonScott_Trades card_2014