Category Archives: Faces & Places

Cathy Backus photo

Resort Trades Says, “We Are Huge Cathy Backus Fans!”

As many of my readers know, I am the publisher of Resort Trades, as well as ResortTrades.com, and Resort Trades Weekly (our award-winning B2B eNewsletter distributed to resort and vacation industry executives). All of us at The Trades Publishing Company admire and love our friend Cathy Backus, the founder and president of the philanthropy, Send Me On Vacation (SMOV).

When we learned Cathy had taken early retirement from the travel insurance company, Vacation Guard, we were eager to speak with her about joining our team. I am super-excited to announce that when I made the offer during the recent ARDA World convention in Orlando, she accepted the position of Associate Editor for The Trades!

A highly respected travel and tourism industry professional, Cathy became a Certified Travel Counselor in the ‘80s when she worked for Club Med. After leaving the company, she began working with resort developers and managers as a supplier of owners’ insurance products.

During this time, Cathy watched as her best friend grappled with emotional and economic challenges on her way back to health and serenity after twice combatting breast cancer. Cathy was moved to see her friend virtually left adrift after her ordeal. When she saw how much her friend needed a break from the day-to-day realities, Cathy crafted a plan to reach out to her contacts in the travel and timeshare industry to donate unused inventory to send survivors on a much-needed vacation. Inspired by her friend’s tenacity, and aided by her husband and “partner in giving” Gene Backus, Send Me On Vacation (SMOV) was granted 501 (c)(3) status after filing in 2011.

Send Me On Vacation is an all-volunteer organization and raises funds for survivors to become thrivers through events such as galas, a High Tea, and an annual poker tournament held prior to the annual ARDA World convention. Each time an event is held, SMOV sends local survivors from that state away for exotic vacations. This concept allows the charity to support the communities which are supporting their state’s survivors. The organization brings together travel industry professionals to contribute resort accommodations, airlines, cruises, entertainment, and dollars to change the lives of breast cancer survivors “one vacation at a time.”

For years, Resort Trades has gladly supported SMOV, as well as Christel House, with monthly, donated advertising space for the purpose of soliciting support for these fine organizations. We are honored beyond measure to be able to have Cathy join our editorial team. For more than ten years we have witnessed her abundant energy and talent as she writes compelling articles each month about the courage and fortitude of survivors as they overcome the challenges of picking up the pieces of their lives.”

“While philanthropy will be her principle ‘beat,’ she is being given free reign and is at liberty to cover any other topic of interest,” says Resort Trades Founder & CEO Tim Wilson. “We are simply delighted to have on-board such a gifted, energetic, and charismatic person.”

Think Like an Egyptian

By Sharon Scott Wilson, RRP

In his best-selling book, Making Ideas Happen, Overcoming the Obstacles Between Vision and Reality, Scott Belsky writes, “Ideas don’t happen because they are great – or by accident. The misconception that great ideas inevitably lead to success has prevailed for too long. Whether you have the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, you must transform vision into reality. Far from being some stroke of creative genius, this capacity to make ideas happen can be developed by anyone. [Emphasis added.] You just need to modify your organizational habits, engage a broader community, and develop your leadership capability.

Just think about that for a second. Anybody – you, your kid, your best friend – anyone can make ideas happen. Belsky says, “Everything in life should be approached as a project. Every project can be broken down into just three things: Action Steps, Backburner Items, and References.” This is how the Egyptians built the pyramids, one brick at a time. Surely Leonardo da Vinci had more ideas than one person could possibly handle; but by taking action, he produced some of the finest art the world has ever seen.

My friend and a loyal Resort Trades supporter, Kevin Mattoni, gets things done. I remember when he first came to us and spoke of his new business, C.A.R.S. I first met Kevin in 1992; I believe it was in Sarasota. He was a partner with Sharon and Richard Cunningham, founders of Cunningham Property Management. Today, he is managing partner of the company. At that time, Kevin was responsible for finding an answer for the financial needs of a number of timeshare resorts that had been impacted by the S&L fallout in the late ‘80s. The original developers of the resorts had defaulted on their acquisition construction loans, the banks were now the owner, and the banks were not willing to fund the resort’s operational expenses. The properties and all the deeded owners were in jeopardy. Kevin needed to immediately generate income to remain open.

ACTION STEPS: As Kevin tells it, “Everything started with organizing the inventory to implement rentals, then sales, then all the legal work to inevitably sell out the inventory. Because we had no funding, we needed to rely on our industry contacts for advice, advertising, marketing, everything.” The result is all the Cunningham managed resorts are operating today, continually receive the highest ratings, and are financially viable.

The next challenge Mattoni took on while managing The Cunningham Family of Companies and their asset recovery division was how to gain industry recognition and obtain executed agreements from resorts in several states to efficiently and economically resolve their delinquent intervals by using non-judicial foreclosure. The launch of Cunningham Asset Recovery Service (C.A.R.S.) was the result.

ACTION STEPS: When Kevin had the idea for C.A.R.S. his goal was to make the entire process easy for the client. He based his service on utilizing the software that resorts were already using, an accounts receivable program. Kevin developed an easy program to track the status of every existing and potential client. “I don’t have the best memory and didn’t want our success to depend on that. Working with management software already in place and then bringing in what was needed for tracking, sending emails, surveys, it allowed me to stay organized.” The result is that C.A.R.S. is one of the leaders in providing these services to associations, developers, and lenders. “This was all accomplished within 3 years”

It wasn’t a miracle that produced the Mona Lisa, raised the pyramids, or established C.A.R.S. As Mattoni says “To turn dreams into reality, we need to work and live with a focus on efficient action, getting something accomplished every day as if our livelihood depended on it.

Sharon Scott Wilson is publisher of Resort Trades and Golf Course Trades magazines.  Her firm, SharonINK – providing clients with B2B and B2C content – recently became a subsidiary of The Trades Publishing Company.

Holiday Inn Club Vacations Helps Give Kids The World $305,000

As Seen in ResortTrades.com:

A full field of 160 golfers and celebrities teed it up for the Give Kids The World Celebrity Golf Classic on Monday, April 30 at The Golden Bear Club, a Jack Nicklaus signature course. Presented by Holiday Inn Club Vacations, the event raised a record $305,000 to benefit the Kissimmee, FL based Give Kids The World Village (GKTW). This year’s event was dedicated to keeping the memory and mission of philanthropist and GKTW Founder Henri Landwirth alive. Landwirth passed away on April 16.

The Central Florida nonprofit resort makes dreams come true by providing weeklong, cost-free vacations to children with critical illnesses and their families. GKTW relies on donations from partners, individuals and many volunteers to make magic, and give families time away from doctors and hospitals to just have fun.

Joining the players on the greens were 32 celebrities including professional golfers Richy Werenski, Robert Gamez, Skip Kendall and PGA tour coach Sean Foley; former professional baseball players Ray Lankford, Rickie Weeks and Wil Nieves; UCF Basketball Coach Johnny Dawkins and UCF Baseball Coach Greg Lovelady; former professional football players Ricky Nattiel, Terrence Barber, Kevin House and Jesse Solomon; Charlie Huhn, lead singer of Foghat and country singer/songwriters Rick Monroe and Rob West.

“Without the support of companies like Holiday Inn Club Vacations, our goal to never refuse a request from a deserving child and their family would not be possible,” said Pamela Landwirth, president & CEO of Give Kids The World Village. “We sincerely thank all sponsors, players and celebrities who came out and gave so generously of their time and treasures to help to create happiness and hope for our precious families. It was a beautiful day and a wonderful event. We are incredibly grateful.”

“As a board member of Give Kids The World I see the incredible impact this organization has on children and families. Our company has been a proud supporter of the mission of Give Kids The World since its inception,” commented Stacey Sutherland, vice president of corporate branding and communications for Orange Lake Resorts. “I am overwhelmed by the support from our community, our vendors, celebrities and volunteers that make this event happen. In just two years, we have raised more than $540,000 for the Village.”

The amount raised for GKTW came from local and national businesses and caring people living in the community through sponsorships, foursome fees, drawings, live and silent auctions. Prior to the tournament, a celebrity pairings party and concert with country music singers Rick Monroe, Rob West and Kenyon Lockry was held at the Golden Bear Club.

About Orange Lake Resorts

Orange Lake Resorts encompasses 26 resorts and 7,400 villas in the U.S., with more than 340,000 timeshare owners and 5,000+ employees.

Orange Lake Resorts, a leader within the vacation ownership industry with more than three decades of proven success, operates the Holiday Inn Club®. The Holiday Inn Club Vacations® brand was created in 2008 through a strategic alliance with IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies. The Holiday Inn Club Vacations flagship property in Orlando, Fla., located next to the Walt Disney World® Resort, was established in 1982 by Holiday Inn® founder Kemmons Wilson. The timeshare brand includes 26 resorts across 13 states. For more information on Holiday Inn Club Vacations or to book reservations, visit hiclubvacations.com. Find us on Facebook at facebook.com/hiclubvacations or Twitter at twitter.com/hiclubvacations.

About Give Kids The World Village

Give Kids The World Village is an 84-acre, nonprofit “storybook” resort located near Central Florida’s most beloved attractions. Critically ill children and their families are treated to weeklong, cost-free vacations, complete with accommodations in whimsical villas, transportation, donated attraction tickets, meals, and much more. Since 1986, Give Kids The World Village has welcomed more than 160,000 families from all 50 states and over 75 countries. At the Village, these precious children learn that dreams really do come true, as they and their families are immersed in joy, hope, and non-stop fun for a few unforgettably happy days. This extraordinary, life-changing experience is Give Kids The World’s gift, made possible only through the generosity of dedicated corporations and countless individuals. For more information, visit www.givekidstheworld.org.

Media Contacts:
Brian Martin
Orange Lake Resorts
407.395.6925
brmartin@orangelake.com

Emily Wagner
Give Kids The World Village
407-396-1114, ext. 4519
EmilyW@gktw.org

Courting the Millennial…There’s Hope!

David Stillman, Bridgeworks

David Stillman, BridgeWorks

As promised in “Faces & Places” of the November 2015 edition of Resort Trades, following is our review of a presentation given by David Stillman during the 2015 Shared Ownership Investment Conference.

According to David A. Stillman, co-founder of the marketing consulting firm BridgeWorks, if you are of an opinion that you just can’t interest a millennial in purchasing a timeshare interest, you can rethink that! In his remarks at last month’s Interval International’s Shared Ownership Investment Conference, Stillman offered insight on the potential value of marketing to those aged between 25 to 35, as well as tips on what to tell them.

His book, The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperCollins) has become a business favorite and with good reason. Resort developers and managers have been comfortable promoting sales, rentals and resale weeks to Gen Y’s elders for quite a while now. The ‘traditionalist’ (born prior to 1946), ‘baby boomer’ (1946-1964) and ‘Gen X’ (1965-1979) are a fairly well known quantity.

In the traditionalist’s case, marketers learned they are a loyal, hard-working group; accustomed to self-sacrifice. Baby boomers are optimistic, idealistic and competitive. For this generation, marketers need to keep the choices simple (offer two options, rather than ten), help them feel they are on the cutting edge and avoid turning a concern about an issue into fear. (For example, minimize the concept of maintenance fees by emphasizing the factors that will keep them on the cutting edge.) On the opposite side of the coin, Gen X needs options and information. They are innately distrustful and skeptical, preferring to be well informed and self-reliant. They hate to be “sold to”; they thrive on transparency. With this group, flexibility is crucial. They want to build traditions with their family, however. So when they challenge you and appear to be negative, they are sending a signal that they just need the facts. They’re not going to buy the 3-day/2-night pressure. You need to be viewed as a resource and not hit the ‘BS-o-meter.’

Millennials, on the other hand, thrive on collaboration. Surveys show their perception of timeshare is rated higher than any other age group. They just need for you to work with them. This is the group that grew up bonding with their parents almost as partners. Decisions were made in a democracy wherein the children were consulted before taking a vacation, changing the channel or even choosing a new car. While they, by themselves, may be NQs, they are definite influencers and love to share. Your time spent with them may have a payoff with residual interest.

Older millennials are fast becoming great prospects as they marry and start having families of their own. Here are a few facts from a survey referenced during the SOIC:

Millennials:

Married–52%
Use mobile device–97%
Use a tablet–9%
On social media                –77%

The same survey found that of non-millennials surveyed who say they don’t own a timeshare, the majority says they are planning more travel, do their research online and routinely look for deals. 55 percent of them prefer to be contacted by email. Their priorities are:

#1           Quality
#2           Flexibility
#3           Value
#4           Choice

Asked to respond to marketing messages, the phrases “home away from home” and “timeshare encourages more vacations” were least likely to resonate. Millennials found destination, short-term product and low interest rates to be critical in making a buying decision. It’s reported that in most cases:

  1. Millennials and Gen Xers can be big advocates.
  2. Millennials are ready to buy.
  3. Millennials are interested in traveling globally.
  4. Online communication is vital.
  5. Millennials want short-term bargains.

So if you can engage them on their terms and offer affordable, short-term products, they are great prospects. It may be time to change our concept in addition to modifying our marketing and products.

DORS–Christel DeHaan’s efforts to save futures!

Can we find a woman to admire more than our own beloved Christel DeHaan? I don’t think so! Read her letter to me:

One of the most gratifying aspects of my role as Founder and CEO of Christel House is sharing student success stories. Our kids around the globe are accomplishing great things and their lives are being transformed.

On June 5, we celebrated another milestone – this time for adult students in our Dropout Recovery School (DORS) program. On that day, twenty graduates – aged 18 to 56 – received their high school diplomas, including a mother and son.

Our students’ stories are unique, and their reasons for having dropped out of high school vary. But, all demonstrate important qualities that point to their future success, including a strong work ethic, determination and perseverance.

I applaud their courageous efforts, and thought you would enjoy this short video of our graduates telling in their own words what Christel House means to them.

 

Now, Here’s More of the Story….

Resort Trades is a business-to-business news journal by and for the timeshare industry professional. Our “Faces & Places” section in the printed issue can only hold so much…there was plenty of news going on in June. Here is the full report from the F&P department in the July 2015 edition of Resort Trades. 

Financial holding company Capital One Financial Corporation (www.capitalone.com) conducted a survey of timeshare professionals on emerging trends and industry insights at the recent ARDA World 2015 conference in Orlando.

A few findings:

• 33 percent of those surveyed cited construction and development lending as most important for the industry, nearly triple the 12 percent response in last year’s survey.
• 30 of respondents expect the trend of renovation and modernization of existing properties to gain the most momentum in 2015, markedly down from last year’s 51 percent response.
• 50 percent of industry professionals expect points-based structures to generate the most interest in the next year, followed by travel club memberships (32 percent).

“With significant debt capital available in the bank and capital markets, we expect developers to move forward with financing their growth plans, and our Vacation Ownership Survey reflects that industry posture,” said Michael Szwajkowski, Executive Vice President, Capital One

“The timeshare market appears to be getting stronger in the United States and abroad,” said Jim Casey, Senior Vice President, Capital One. “Capital One is well-positioned to work with developers to take advantage of consumer confidence in the industry.”

Vistana Plans to Party Like It’s 1999

On June 16, 2015, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced the much-anticipated spin-off of its vacation ownership business into a separate publicly traded company. By year-end of 2015, Starwood Vacation Ownership will become Vistana Signature Experiences, Inc. So it appears that Vistana, which was acquired by Starwood in 1999, will return to its roots.

Since Vistana’s inception in 1980, the company managed to attract the industry’s best and brightest: Raymond “Rip” Gellein, Jeff Adler, David Broderick, Ron Hensel, Don Dubin, Larry Doll, Ron Sharp, David Bruce and Dick Drechsler (who later went on to author an autobiography about his cruising life after overcoming cancer, Manning Up In Alaska, which is available through Amazon).

“As we continue to work toward the successful launch of our company, we’re pleased to unveil our corporate name, Vistana Signature Experiences, which will take effect upon completion of the spin-off,” said Matthew Avril, Chief Executive Officer-Elect of Vistana Signature Experiences.

To view a cool video introducing Vistana Signature Experiences, go to their PR web site at http://www.starwoodvacationnetwork.com/news.

Cruz, Craycraft Make Their Moves

The new online marketplace for timeshare owners to rent and sell their vacation weeks, Switzerland-based weholi, has had the good fortune to tap Fermin Cruz to open their US operation as Vice President of Sales and Marketing, Americas. Cruz brings a strong track record for driving growth and building business in global markets after his nine-year tenure with DAE (Dial An Exchange) and his tenure before that with ICE Gallery.

Cruz states, “I am looking forward to working with the weholi team. The Share Economy movement is growing and we need to embrace a new way of drawing a new generation of potential owners into resorts while helping current owners stay engaged and paying maintenance fees. weholi is building a platform and community to help do that. It’s exciting.”

Extreme Engineering, the world’s largest supplier of patented zip lines, climbing walls and adventure products for the amusement and resort industries, has also scored big! They’ve hired Bob Craycraft, who was formerly VP of industry relations for ARDA, to the newly created position of EVP of Resorts.

Bob was selected as one of the 2008’s “Power 25” individuals in the leisure travel industry by Aquatics International Magazine. He’s no stranger to the creation of fun!

“Adventure entertainment attractions have a similarity to water parks—without the water,” says Craycraft. “They fill an important need for resorts, especially those reaching out to a more youthful market. Actually, they are less expensive to operate than water parks and are an exciting amenity to add to existing and new developments. My familiarity with the products, the people and resorts in various regions of the U.S., Canada, Mexico and the Caribbean make this a perfect fit for me.”

Awards & Recognition

According to Global Connections, Inc. (GCI), a developer, travel club fulfillment and service provider with distributors and sales centers located throughout the United States, nothing celebrates a vacation like great photo memories. From selfies on cell phones to sophisticated zoom lens digital cameras, we all like to record our trips and share with our friends. For Global Discovery Vacation Members those “pics” really paid off.

The contest, “Shoot for the Stars”, began in 2005 with just 30 entries. This year, Global Discovery Vacations and Vacation Quest Members submitted 900 photos in three categories: Family & Friends; Landscape and Wacky & Wild.

Stacey Gregory, Creative Director of Global Connections, Inc., says, “Members were awarded an array of prizes totaling more than $3500 including a $500 gift certificate for any Global product as first prize in each category.”

Sundance Vacations announced that CEO John Dowd was awarded Glassdoor’s Highest Rated CEO recognition for 2015. Glassdoor, a jobs and careers marketplace, released its annual report highlighting the Highest Rated CEOs, this year recognizing top leaders in countries throughout North America and parts of Europe.

“When I heard about this award, I was so happy,” said Sundance Vacations CEO John Dowd. “Here at Sundance Vacations we always strive to be the on the cutting edge of the travel industry. Our revolutionary travel product is only amplified by the people that we have working for this company and to be honored by them, and to see that they agree with my vision for the future of the business, is an amazing feeling. I am honored to be named to this list and even more honored to be surrounded by the ones who make this company great each and every day, its employees.”

On the International Scene

Three of CLC World’s European resorts have won entry into TripAdvisor’s prestigious 2015 Hall of Fame having achieved Certificates of Excellence for each of the past five years – adding to an impressive roll call of awards made to CLC World resorts.

Hall of Fame accolades were awarded to: CLC Duchally (Scotland); CLC Hustyns (Cornwall) and CLC Monterey (Tenerife). Coveted TripAdvisor Certificates of Excellence, awarded for consistently high scoring reviews and requiring scores of at least four out of a possible five, were again awarded to CLC Trenython Manor (Cornwall), CLC Apollonium Spa & Beach (Turkey), and San Diego Suites at CLC Club La Costa World (Spain) for 2015, joined by CLC Sunningdale Village (Tenerife).

VRI Management España, a subsidiary of VRI Europe, a joint venture between Interval Leisure Group and CLC World Resorts & Hotels, manages CLC World resorts in Spain and Tenerife. Others are managed by the company’s own resort management division.

Egypt

Worldwide exchange provider, DAE, announced a deal with Egyptian travel group, Tamaf Tours to service the company’s La Siesta Vacation Club members through DAE’s worldwide exchange membership.

“As resort developers and Vacation Clubs look to expand their services, they are looking to DAE for our innovative range of products and services that can deliver greater benefits to their members through our worldwide exchange network,” said CEO of DAE, Francis Taylor. “We are continuing our efforts to work with developers and tourist organizations within the region, such as Tamaf Tours, as we grow our local operation.”

Cabo

Vacation Resorts International (VRI), a provider of management and leisure services to vacation owners and an operating business of Interval Leisure Group (Nasdaq: IILG), announced that it has entered into a property management agreement with Los Cabos Golf Resort in Cabo San Lucas, Mexico. VRI will deliver a variety of services, including reservations and rentals handled through VRI’s reservations center; financial assistance in the areas of planning, budgeting, and forecasting, in concert with the developer; and communications between the developer and its members. In addition, VRI will oversee resort operations, such as front-desk check-in, housekeeping, and unit maintenance.

“We are proud to welcome Los Cabos Golf Resort to our property management portfolio. The resort’s stunning location and full range of amenities brings a highly desirable destination to our managed owners and loyal vacation rental customers,” said Tom O’Brien, senior vice president of resort operations for VRI.

South Africa

Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (Nasdaq: IILG) announced the affiliation of L’Ermitage Chateau Hotel & Villas, an exclusive estate in the heart of the Cape Winelands near the village of Franschhoek. Located less than an hour away from Cape Town, South Africa, the area is known for being one of the most beautiful wine valleys in the world and has recently attracted international hospitality-based investment.

“L’Ermitage’s idyllic setting and prime location make it the quintessential Winelands experience,” said Darren Ettridge, Interval’s senior vice president resort sales and business development for Europe, Middle East, Africa, and Asia. “The town of Franschhoek has developed a reputation as one of South Africa’s culinary hotspots and is home to several of the country’s most celebrated restaurants, including the world famous Haute Cabriere wine estate and restaurant. This resort is a fitting inclusion in the impressive portfolio of developments by éLan Property Group across South Africa and Mauritius.”

Finland

The Investment Committee of the Board of Directors of Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, yesterday approved the exercise of its option to increase its stake in Holiday Club Resorts, Oy, Finland. Holiday Club Resorts is a major European vacation ownership company, with 30 resorts in Finland, Sweden and Spain.

India

SPI Software was selected by India-based Jukaso, which will use its cloud-based SPI Orange Enterprise software for its vacation ownership projects. With administrative offices in Switzerland and India, Journeys by Jukaso vacation ownership destinations include London, Dubai, Goa, Mussoorie, Nainital and in South India.

In Memoriam

Sadly, we learned that David Siegel, founder of Westgate Resorts, and his wife Jackie recently lost their teenaged daughter, Victoria. We are deeply distressed and wish to express our sincere sympathy to the Siegel family at this time.

In Memoriam

Sadly, we learned that timeshare pioneer Clayton A. Barnes RRP passed away earlier this year. Barnes got his start in the industry when he joined Lehigh Corporation (one of the first companies to affiliate with RCI) in 1973. After that his resume was peppered with the names of legendary pioneers. For example, it was Art Zimand who introduced him to Perry Snyderman and Shelly Ginsburg who were in the process of purchasing Vistana. Zimand and Barnes both joined the Vistana team and Barnes was vice-president of sales from February of 1980 to June of 1985. Later, he joined The Welk Resort Group where he reported to another industry icon, David R. Clifton. Barnes was instrumental in organizing and launching start-up sales and marketing programs for new timeshare projects including  Hilton Hotels Corporation’s Flamingo Hilton Hotel in Las Vegas, Nevada, and helping Jim  Watkins [that’s right…another iconic figure] restructure the historic 54-room Gaslamp Plaza Suites in downtown San Diego, before rejoining The Shell Group in 1996.

Still fresh in everyone’s mind was earlier news of the death of Jay C. Finley III, another powerful influence on the timeshare industry scene. Finley, of Branson, Missouri, passed away January 20, 2015 in his home. He was born April 22, 1947 in Jersey City, New Jersey and was raised in West New York, New Jersey. Jay entered the land development business after receiving an honorable discharge from the army. He spent 38 years in the vacation ownership business and was most recently president of Compass Resort Group. He really made a difference to the ARDA Awards program during his 25 years on that committee. Jay was united in marriage to Theresa Kathleen Law on October 19, 2013.

This author had the distinct pleasure and privilege of assisting Jay and his partners Jeff Alexander and Chuck Fry at Compass Resort Group to promote their company as their PR provider several years earlier. Pictured here is a treasured personal memento of the evening when Jay, assisted by Deb Linden, presented Concord Servicing Corporation President Bob Bertrand and me with an ARDY.

(l. to r.) Deb Linden, Sharon Scott, Bob Bertrand and Jay Finley III.

Arf…arf!

Sharon Scott

Sharon Scott, Publisher/Managing Editor, Resort Trades & Managing Editor, Golf Course Trades

By Sharon Scott, RRP

Help! Under the terms of “the buck stops here,” as publisher/managing editor of Resort Trades, I goofed: The April 2015 issue neglected to give the ARDA World booth number of our dear friends at ETTSI Incentive Premiums – 741! I’m so embarrassed.

ETTSI is in the business of helping you “generate sales initiatives in a completely new and refreshing way. With Industry leading incentive programs in travel certificates and merchandise; ETTSI prides itself on its fundamental and in-depth understanding of the needs of their clients and they excel at converting that wealth of knowledge into strategically and tactically designed sales incentive solutions that work!”

So please visit Booth 741 and tell ‘em Sharon sent you. While you’re there, ask for a quote. They can give you case studies of other similar businesses who’ve experienced results from their travel certificates and merchandise sales incentives. They might even throw in a ‘freebie’ like a complimentary $2,000 Travel Cash tri-fold.

So please help me save some face here and call Chris Cantwell at 386-255-3393 or email Chris@ETTSI.com and get me out of the doghouse! Or visit their booth at ARDA: 741! (Now, repeat after me: “Sharon sent me”!)