CPAs Durkee & Combs discuss their business

Lena Combs and Tom Durkee, WithumScott+Brown PA

Lena Combs and Tom Durkee, WithumScott+Brown PA

Your accounting firm: they have their finger on your business’ pulse. They can sink you; they can save you. But, what difference can it make whether or not they know anything about the timeshare resort industry? The answer may surprise you. Does your accountant know your business? If your business or resort is involved in the timeshare industry, that just might be an important question.

It’s certainly one we put to Tom Durkee and Lena Combs of WithumSmith+Brown, PC. (The two CPAs announced the joining of their firm, Averett Warmus Durkee CPAs, [AWD] with Withum the first of this year.)

“A developer or resort operator/manager will find there’s an enormous advantage to hiring a firm with experience in the industry,” says Lena. “First, the resort’s operators will not need to explain the special aspects of handling accounting for a homeowners association consisting of thousands of members. Second, an experienced accountant will know what questions to ask to help associations present a sophisticated financial statement and address the intricacies of tax law that apply to these entities.. We can bring a lot of additional value, given our experience and depth of knowledge.”

AWD became involved in the timeshare industry in 1990 working with four HOAs at Island One Resorts. From there, they quickly picked up other clients in the Orlando area and beyond. As Combs, Durkee and their team worked with their timeshare clients, they came to understand the importance of relationships and loyalty that is so unique to our industry.

“It’s personal with us,” Tom comments. “We get to know the client. We like them; we’re part of their team. It’s not all about making money. We want our clients to understand that we’re involved, from those of us at the senior level, and throughout our team.” Their team includes more than 100 employees who work out of their Orlando and Altamonte Springs offices.

Wouldn’t a close relationship with a vendor be a desirable thing for a resort? Lena thinks so. “We work hard to serve,” she says. “We feel it’s important to deliver on every promise. Certainly, expertise in the space adds value, but added to that, a heartfelt interest makes a huge difference. Our clients tell us we help keep them healthy. We do this by letting them know when there’s a problem. ”

The two mention that they are available to advise resort operators about matters that concern them, even when they fall out of the realm of accounting. “We’ve had occasions where we wound up advising a resort going through a refurb, a special assessment, an insurance loss and claim or dealing with other issues,” adds Tom. “If we can help them find a vendor, or suggest a provider, for example; we are glad to help. Lena and I are always happy to chat on the phone or over lunch if we can help a client think through a challenge.”

Unflinching loyalty carried their company through the recession during which time, they managed to retain their full complement of staff. “We didn’t lay off a single person,” says Tom. “We focused heavily on business development by hiring SharonINK PR & Marketing, for one thing, and appointing an in-house marketing person. We continued focusing on keeping clients healthy and safe. If they’re happy and safe; we’re happy and safe.”

Whenever a resort company seeks to hire the services of a professional – whether they specialize in law, accounting or other specialty – it’s wise to take a look at the overall health and stability of the company. What sets Tom and Lena’s organization apart from others is an inclusive management style that puts them on the Orlando Sentinel’s list of “Best Companies to Work For” each year. “We seek to encourage employees to be self-motivated,” says Lena. “Our firm has been able to inculcate a spirit of collaboration, fairness and teamwork throughout our group. For example, lifestyle enhancement activities are encouraged; our support of flexible scheduling and so much more.”

“There are a lot of employee activities like softball, kickball, and running groups – all organized by the employees, themselves. They are a happy group and we aim to keep it that way,” smiles Tom.

Tom and Lena say they and their team are committed to staying involved in industry by studying the impact of the economic situation on the health of the industry, through their sponsorship as a RCI Affiliate Access Partner, by speaking at events such as meetings of the Timeshare Board Members Association, and by their activities and involvement in ARDA. They have produced an invaluable HOA Benchmarking Study of Florida timeshare resorts since 2008.

“We know the necessity of staying up-to-date on any new accounting standards,” adds Tom. “It’s also of vital interest to us to keep tabs on current trends in the timeshare industry. Helpful in this regard is our service as members of the ARDA HOA Outreach Committee. We are very supportive of industry, striving to keep clients on the high road; keeping them safe.”

Going forward in 2016, Tom and Lena are excited about joining the Withum team. As time passes, Combs and Durkee expect to discover and exploit the synchronicity between members of the old AWD firm with their new, larger organization and the opportunities that provides.

Sharon Scott is publisher/managing editor of Resort Trades and CEO of PR/marketing firm SharonINK. Scott is an American Resort Development Association (ARDA) registered resort professional (RRP represents The Trades as the ARDA Resort Operations Council’s Sole Media Partner and is an ARDA Chairman’s League member.

 

The Colebrook Chronicle’s 8th edition entertains and informs.

Colebrook Principal Bill Ryczek

Colebrook Principal Bill Ryczek

The Colebrook Chronicle’s 8th edition entertains and informs.

Bill Ryczek and his team always manage to inject a note of humor while covering important and interesting information about the timeshare industry and their own particular interest as a lending institution. They’ve themed their eighth edition of the ultimate insider’s newsletter, The Colebrook Chronicle, “Something Old, Something New, Something Borrowed, and Something Blue.”

“In our lineup of articles,” reads the Editor’s Note, “we have something old, if he will pardon the label, in industry veteran Herb Hirsch; something new, dynamic young Patton Hospitality CEO Will Horton; something borrowed as discussed in Bill Ryczek’s article on hypothecation loans; and finally, we have beautiful Blue Water Resort in Nassau.”

“There are a couple of other articles that don’t fit the theme, and we utilized the old trick of getting your attention by using a photo of a beautiful actress who is only peripherally connected to the subject matter.” The photo is of Herb Hirsch, together with Bo Derek, circa 1985. To find out more, check out the January 2016 edition of the newsletter on ColebrookFinancial.com.

Still Time To Support Send Me On Vacation with a Year End Contribution

Cathy Backus (right) attends SMOV Think Pink Bermuda Cruise.

Cathy Backus (right) attends SMOV Think Pink Bermuda Cruise.

Send Me On Vacation — a philanthropic group supporting breast cancer survivors — teaches us that vacations have the power to profoundly change the lives of breast cancer survivors. Send Me On Vacation provides survivors with a vacation experience that serves as a catalyst, bridging the physical treatment of cancer with the emotional healing process needed for complete recovery.

The group has just completed a Think Pink Bermuda cruise on NCL in October and is hosting a second cruise beginning on November 30th to Mexico on Carnival Cruise Line. During the stay in Bermuda, SMOV conducted two workshops at The Bermuda Cancer Center for more than 40 local survivors.

The last cruise was amazing, says SMOV Founder, Cathy Backus. “It totally exceeded my expectation. We had 35 people onboard and spent 7 days facilitating workshops, transforming survivors into Mermaids and memorializing the moment with a photo shoots.”

The cruises are the organization’s hallmark program called “A Mermaids Journey.” They provide a much-needed vacation for SMOV recipients and an opportunity to engage in programs that accelerate healing. Once a year the Mermaid’s Journey experience is offered as an empowerment retreat to the public to assist women in connecting to their inner mermaid. Thanks to Sponsor-donated accommodations the money collected from attendees goes toward fundraising. Last year the event was sponsored by SFX Preferred Resorts and Vidante.

Make a donation online at sendmeonvacation.org or email Cathy@sendmeonvacation.org to donate a week or air miles.

Courting the Millennial…There’s Hope!

David Stillman, Bridgeworks

David Stillman, BridgeWorks

As promised in “Faces & Places” of the November 2015 edition of Resort Trades, following is our review of a presentation given by David Stillman during the 2015 Shared Ownership Investment Conference.

According to David A. Stillman, co-founder of the marketing consulting firm BridgeWorks, if you are of an opinion that you just can’t interest a millennial in purchasing a timeshare interest, you can rethink that! In his remarks at last month’s Interval International’s Shared Ownership Investment Conference, Stillman offered insight on the potential value of marketing to those aged between 25 to 35, as well as tips on what to tell them.

His book, The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperCollins) has become a business favorite and with good reason. Resort developers and managers have been comfortable promoting sales, rentals and resale weeks to Gen Y’s elders for quite a while now. The ‘traditionalist’ (born prior to 1946), ‘baby boomer’ (1946-1964) and ‘Gen X’ (1965-1979) are a fairly well known quantity.

In the traditionalist’s case, marketers learned they are a loyal, hard-working group; accustomed to self-sacrifice. Baby boomers are optimistic, idealistic and competitive. For this generation, marketers need to keep the choices simple (offer two options, rather than ten), help them feel they are on the cutting edge and avoid turning a concern about an issue into fear. (For example, minimize the concept of maintenance fees by emphasizing the factors that will keep them on the cutting edge.) On the opposite side of the coin, Gen X needs options and information. They are innately distrustful and skeptical, preferring to be well informed and self-reliant. They hate to be “sold to”; they thrive on transparency. With this group, flexibility is crucial. They want to build traditions with their family, however. So when they challenge you and appear to be negative, they are sending a signal that they just need the facts. They’re not going to buy the 3-day/2-night pressure. You need to be viewed as a resource and not hit the ‘BS-o-meter.’

Millennials, on the other hand, thrive on collaboration. Surveys show their perception of timeshare is rated higher than any other age group. They just need for you to work with them. This is the group that grew up bonding with their parents almost as partners. Decisions were made in a democracy wherein the children were consulted before taking a vacation, changing the channel or even choosing a new car. While they, by themselves, may be NQs, they are definite influencers and love to share. Your time spent with them may have a payoff with residual interest.

Older millennials are fast becoming great prospects as they marry and start having families of their own. Here are a few facts from a survey referenced during the SOIC:

Millennials:

Married–52%
Use mobile device–97%
Use a tablet–9%
On social media                –77%

The same survey found that of non-millennials surveyed who say they don’t own a timeshare, the majority says they are planning more travel, do their research online and routinely look for deals. 55 percent of them prefer to be contacted by email. Their priorities are:

#1           Quality
#2           Flexibility
#3           Value
#4           Choice

Asked to respond to marketing messages, the phrases “home away from home” and “timeshare encourages more vacations” were least likely to resonate. Millennials found destination, short-term product and low interest rates to be critical in making a buying decision. It’s reported that in most cases:

  1. Millennials and Gen Xers can be big advocates.
  2. Millennials are ready to buy.
  3. Millennials are interesting in traveling globally.
  4. Online communication is vital.
  5. Millennials want short-term bargains.

So if you can engage them on their terms and offer affordable, short-term products, they are great prospects. It may be time to change our concept in addition to modifying our marketing and products.

DORS–Christel DeHaan’s efforts to save futures!

Can we find a woman to admire more than our own beloved Christel DeHaan? I don’t think so! Read her letter to me:

One of the most gratifying aspects of my role as Founder and CEO of Christel House is sharing student success stories. Our kids around the globe are accomplishing great things and their lives are being transformed.

On June 5, we celebrated another milestone – this time for adult students in our Dropout Recovery School (DORS) program. On that day, twenty graduates – aged 18 to 56 – received their high school diplomas, including a mother and son.

Our students’ stories are unique, and their reasons for having dropped out of high school vary. But, all demonstrate important qualities that point to their future success, including a strong work ethic, determination and perseverance.

I applaud their courageous efforts, and thought you would enjoy this short video of our graduates telling in their own words what Christel House means to them.

 

Now, Here’s More of the Story….

Now, Here’s More of the Story….

Resort Trades is a business-to-business news journal by and for the timeshare industry professional. Our “Faces & Places” section in the printed issue can only hold so much…there was plenty of news going on in June. Here is the full report from the F&P department in the July 2015 edition of Resort Trades. 

Financial holding company Capital One Financial Corporation (www.capitalone.com) conducted a survey of timeshare professionals on emerging trends and industry insights at the recent ARDA World 2015 conference in Orlando.

A few findings:

• 33 percent of those surveyed cited construction and development lending as most important for the industry, nearly triple the 12 percent response in last year’s survey.
• 30 of respondents expect the trend of renovation and modernization of existing properties to gain the most momentum in 2015, markedly down from last year’s 51 percent response.
• 50 percent of industry professionals expect points-based structures to generate the most interest in the next year, followed by travel club memberships (32 percent).

“With significant debt capital available in the bank and capital markets, we expect developers to move forward with financing their growth plans, and our Vacation Ownership Survey reflects that industry posture,” said Michael Szwajkowski, Executive Vice President, Capital One

“The timeshare market appears to be getting stronger in the United States and abroad,” said Jim Casey, Senior Vice President, Capital One. “Capital One is well-positioned to work with developers to take advantage of consumer confidence in the industry.”

Vistana Plans to Party Like It’s 1999

On June 16, 2015, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced the much-anticipated spin-off of its vacation ownership business into a separate publicly traded company. By year-end of 2015, Starwood Vacation Ownership will become Vistana Signature Experiences, Inc. So it appears that Vistana, which was acquired by Starwood in 1999, will return to its roots.

Since Vistana’s inception in 1980, the company managed to attract the industry’s best and brightest: Raymond “Rip” Gellein, Jeff Adler, David Broderick, Ron Hensel, Don Dubin, Larry Doll, Ron Sharp, David Bruce and Dick Drechsler (who later went on to author an autobiography about his cruising life after overcoming cancer, Manning Up In Alaska, which is available through Amazon).

“As we continue to work toward the successful launch of our company, we’re pleased to unveil our corporate name, Vistana Signature Experiences, which will take effect upon completion of the spin-off,” said Matthew Avril, Chief Executive Officer-Elect of Vistana Signature Experiences.

To view a cool video introducing Vistana Signature Experiences, go to their PR web site at http://www.starwoodvacationnetwork.com/news.

Cruz, Craycraft Make Their Moves

The new online marketplace for timeshare owners to rent and sell their vacation weeks, Switzerland-based weholi, has had the good fortune to tap Fermin Cruz to open their US operation as Vice President of Sales and Marketing, Americas. Cruz brings a strong track record for driving growth and building business in global markets after his nine-year tenure with DAE (Dial An Exchange) and his tenure before that with ICE Gallery.

Cruz states, “I am looking forward to working with the weholi team. The Share Economy movement is growing and we need to embrace a new way of drawing a new generation of potential owners into resorts while helping current owners stay engaged and paying maintenance fees. weholi is building a platform and community to help do that. It’s exciting.”

Extreme Engineering, the world’s largest supplier of patented zip lines, climbing walls and adventure products for the amusement and resort industries, has also scored big! They’ve hired Bob Craycraft, who was formerly VP of industry relations for ARDA, to the newly created position of EVP of Resorts.

Bob was selected as one of the 2008’s “Power 25” individuals in the leisure travel industry by Aquatics International Magazine. He’s no stranger to the creation of fun!

“Adventure entertainment attractions have a similarity to water parks—without the water,” says Craycraft. “They fill an important need for resorts, especially those reaching out to a more youthful market. Actually, they are less expensive to operate than water parks and are an exciting amenity to add to existing and new developments. My familiarity with the products, the people and resorts in various regions of the U.S., Canada, Mexico and the Caribbean make this a perfect fit for me.”

Awards & Recognition

According to Global Connections, Inc. (GCI), a developer, travel club fulfillment and service provider with distributors and sales centers located throughout the United States, nothing celebrates a vacation like great photo memories. From selfies on cell phones to sophisticated zoom lens digital cameras, we all like to record our trips and share with our friends. For Global Discovery Vacation Members those “pics” really paid off.

The contest, “Shoot for the Stars”, began in 2005 with just 30 entries. This year, Global Discovery Vacations and Vacation Quest Members submitted 900 photos in three categories: Family & Friends; Landscape and Wacky & Wild.

Stacey Gregory, Creative Director of Global Connections, Inc., says, “Members were awarded an array of prizes totaling more than $3500 including a $500 gift certificate for any Global product as first prize in each category.”

Sundance Vacations announced that CEO John Dowd was awarded Glassdoor’s Highest Rated CEO recognition for 2015. Glassdoor, a jobs and careers marketplace, released its annual report highlighting the Highest Rated CEOs, this year recognizing top leaders in countries throughout North America and parts of Europe.

“When I heard about this award, I was so happy,” said Sundance Vacations CEO John Dowd. “Here at Sundance Vacations we always strive to be the on the cutting edge of the travel industry. Our revolutionary travel product is only amplified by the people that we have working for this company and to be honored by them, and to see that they agree with my vision for the future of the business, is an amazing feeling. I am honored to be named to this list and even more honored to be surrounded by the ones who make this company great each and every day, its employees.”

On the International Scene

Three of CLC World’s European resorts have won entry into TripAdvisor’s prestigious 2015 Hall of Fame having achieved Certificates of Excellence for each of the past five years – adding to an impressive roll call of awards made to CLC World resorts.

Hall of Fame accolades were awarded to: CLC Duchally (Scotland); CLC Hustyns (Cornwall) and CLC Monterey (Tenerife). Coveted TripAdvisor Certificates of Excellence, awarded for consistently high scoring reviews and requiring scores of at least four out of a possible five, were again awarded to CLC Trenython Manor (Cornwall), CLC Apollonium Spa & Beach (Turkey), and San Diego Suites at CLC Club La Costa World (Spain) for 2015, joined by CLC Sunningdale Village (Tenerife).

VRI Management España, a subsidiary of VRI Europe, a joint venture between Interval Leisure Group and CLC World Resorts & Hotels, manages CLC World resorts in Spain and Tenerife. Others are managed by the company’s own resort management division.

Egypt

Worldwide exchange provider, DAE, announced a deal with Egyptian travel group, Tamaf Tours to service the company’s La Siesta Vacation Club members through DAE’s worldwide exchange membership.

“As resort developers and Vacation Clubs look to expand their services, they are looking to DAE for our innovative range of products and services that can deliver greater benefits to their members through our worldwide exchange network,” said CEO of DAE, Francis Taylor. “We are continuing our efforts to work with developers and tourist organizations within the region, such as Tamaf Tours, as we grow our local operation.”

Cabo

Vacation Resorts International (VRI), a provider of management and leisure services to vacation owners and an operating business of Interval Leisure Group (Nasdaq: IILG), announced that it has entered into a property management agreement with Los Cabos Golf Resort in Cabo San Lucas, Mexico. VRI will deliver a variety of services, including reservations and rentals handled through VRI’s reservations center; financial assistance in the areas of planning, budgeting, and forecasting, in concert with the developer; and communications between the developer and its members. In addition, VRI will oversee resort operations, such as front-desk check-in, housekeeping, and unit maintenance.

“We are proud to welcome Los Cabos Golf Resort to our property management portfolio. The resort’s stunning location and full range of amenities brings a highly desirable destination to our managed owners and loyal vacation rental customers,” said Tom O’Brien, senior vice president of resort operations for VRI.

South Africa

Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (Nasdaq: IILG) announced the affiliation of L’Ermitage Chateau Hotel & Villas, an exclusive estate in the heart of the Cape Winelands near the village of Franschhoek. Located less than an hour away from Cape Town, South Africa, the area is known for being one of the most beautiful wine valleys in the world and has recently attracted international hospitality-based investment.

“L’Ermitage’s idyllic setting and prime location make it the quintessential Winelands experience,” said Darren Ettridge, Interval’s senior vice president resort sales and business development for Europe, Middle East, Africa, and Asia. “The town of Franschhoek has developed a reputation as one of South Africa’s culinary hotspots and is home to several of the country’s most celebrated restaurants, including the world famous Haute Cabriere wine estate and restaurant. This resort is a fitting inclusion in the impressive portfolio of developments by éLan Property Group across South Africa and Mauritius.”

Finland

The Investment Committee of the Board of Directors of Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, yesterday approved the exercise of its option to increase its stake in Holiday Club Resorts, Oy, Finland. Holiday Club Resorts is a major European vacation ownership company, with 30 resorts in Finland, Sweden and Spain.

India

SPI Software was selected by India-based Jukaso, which will use its cloud-based SPI Orange Enterprise software for its vacation ownership projects. With administrative offices in Switzerland and India, Journeys by Jukaso vacation ownership destinations include London, Dubai, Goa, Mussoorie, Nainital and in South India.

In Memoriam

Sadly, we learned that David Siegel, founder of Westgate Resorts, and his wife Jackie recently lost their teenaged daughter, Victoria. We are deeply distressed and wish to express our sincere sympathy to the Siegel family at this time.

In Memoriam

Sadly, we learned that timeshare pioneer Clayton A. Barnes RRP passed away earlier this year. Barnes got his start in the industry when he joined Lehigh Corporation (one of the first companies to affiliate with RCI) in 1973. After that his resume was peppered with the names of legendary pioneers. For example, it was Art Zimand who introduced him to Perry Snyderman and Shelly Ginsburg who were in the process of purchasing Vistana. Zimand and Barnes both joined the Vistana team and Barnes was vice-president of sales from February of 1980 to June of 1985. Later, he joined The Welk Resort Group where he reported to another industry icon, David R. Clifton. Barnes was instrumental in organizing and launching start-up sales and marketing programs for new timeshare projects including  Hilton Hotels Corporation’s Flamingo Hilton Hotel in Las Vegas, Nevada, and helping Jim  Watkins [that’s right…another iconic figure] restructure the historic 54-room Gaslamp Plaza Suites in downtown San Diego, before rejoining The Shell Group in 1996.

Still fresh in everyone’s mind was earlier news of the death of Jay C. Finley III, another powerful influence on the timeshare industry scene. Finley, of Branson, Missouri, passed away January 20, 2015 in his home. He was born April 22, 1947 in Jersey City, New Jersey and was raised in West New York, New Jersey. Jay entered the land development business after receiving an honorable discharge from the army. He spent 38 years in the vacation ownership business and was most recently president of Compass Resort Group. He really made a difference to the ARDA Awards program during his 25 years on that committee. Jay was united in marriage to Theresa Kathleen Law on October 19, 2013.

This author had the distinct pleasure and privilege of assisting Jay and his partners Jeff Alexander and Chuck Fry at Compass Resort Group to promote their company as their PR provider several years earlier. Pictured here is a treasured personal memento of the evening when Jay, assisted by Deb Linden, presented Concord Servicing Corporation President Bob Bertrand and me with an ARDY.

(l. to r.) Deb Linden, Sharon Scott, Bob Bertrand and Jay Finley III.

Arf…arf!

Sharon Scott

Sharon Scott, Publisher/Managing Editor, Resort Trades & Managing Editor, Golf Course Trades

By Sharon Scott, RRP

Help! Under the terms of “the buck stops here,” as publisher/managing editor of Resort Trades, I goofed: The April 2015 issue neglected to give the ARDA World booth number of our dear friends at ETTSI Incentive Premiums – 741! I’m so embarrassed.

ETTSI is in the business of helping you “generate sales initiatives in a completely new and refreshing way. With Industry leading incentive programs in travel certificates and merchandise; ETTSI prides itself on its fundamental and in-depth understanding of the needs of their clients and they excel at converting that wealth of knowledge into strategically and tactically designed sales incentive solutions that work!”

So please visit Booth 741 and tell ‘em Sharon sent you. While you’re there, ask for a quote. They can give you case studies of other similar businesses who’ve experienced results from their travel certificates and merchandise sales incentives. They might even throw in a ‘freebie’ like a complimentary $2,000 Travel Cash tri-fold.

So please help me save some face here and call Chris Cantwell at 386-255-3393 or email Chris@ETTSI.com and get me out of the doghouse! Or visit their booth at ARDA: 741! (Now, repeat after me: “Sharon sent me”!)

Carrie Vandever appointed social media director

Carrie Vandever, Resort Trades Social Media Director

Carrie Vandever, Resort Trades Social Media Director

February 2, 2015 – Resort Trades, the news journal mailed to a nationwide subscriber base of almost 7,000 resort professionals, and its online news source – ResortTrades.com – are pleased to announce the appointment of Carrie Vandever as Social Media Director.

Vandever has been instrumental in building an online presence for ResortTrades.com that receives almost 5,000 unique visitors per day and indexes over 11,000 pages, or 86+ gigs, of data. She was one of the earliest social media experts in the timeshare industry when she operated the company’s previous site, AskMANDO.com.

“ResortTrades.com and our social media sites are updated throughout each day with relevant, timely news,” says Resort Trades Managing Editor Sharon Scott. “Carrie’s work is essential to our commitment to keep our readers informed. In turn, this ‘socialization’ provides our advertisers with the ultimate avenue to educate resort managers and developers about their products and services.”

“ResortTrades.com has amassed a unique archive of information that is unparalleled in the industry,” adds Publisher Tim Wilson. “We have stored every press release and print edition that has been posted or printed since 1997. Given this tremendous volume of materials, ResortTrades.com’s archives are undisputedly the most complete repository of the industry’s history in existence and include biographies of industry pioneers, the famous “Women in the Industry” series, supplier/vendor information and much more.

About Resort Trades
The Trades was established in 1987 and distributes approximately 7,000 print copies monthly to every U.S. vacation ownership resort, to a voluntary subscriber base of resort professionals of all walks and at all the industry’s important conventions and conferences. Along with the publications online social media activities and ResortTrades.com, the entire enterprise adds value to the industry as a whole with an enormous volume of informative content to assist resort operators in running their properties more efficiently, raising revenues more effectively and making better-informed buying decisions. www.ResortTrades.com.
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