SharonINK to Manage Resort Trades

SharonINK to handle Resort Trades’ editorial, promotional and advertising activities.

Resort Trades, timeshare’s most widely-read B2B news journal, recently announced it has retained SharonINK PR & Marketing to oversee all of its editorial, promotional and advertising activities.

“One of our primary duties will be to clarify Resort Trades’ quality of editorial content and depth of readership,” says SharonINK CEO Sharon Scott. “While other publications in the industry serve a useful purpose and reach a select audience, Resort Trades is the only one sent every single month to every single resort in the US, as well as to a subscriber-base of senior-level executives at development, management and timeshare-related travel companies.”

“Sharon began writing for us in 1996 and has served as Resort Trades’ contributing editor since 2006,” says Publisher Tim Wilson. “We are looking to her firm to continue our information-rich tradition, as well as to promote a better understanding and appreciation for the value we bring to the timeshare industry.”

“Resort Trades is an avid ARDA supporter,” Scott adds. “This year we are looking forward to forging alliances with organizations and entities that support the growth and health of the industry. I welcome a discussion along these lines and can be reached at 1-310-923-1269 or Sharon@SharonINK.com.”

About Resort Trades

The Trades was established in 1987 and distributes approximately 5,500 copies monthly to every US timeshare resort, a voluntary subscriber base of resort professionals of all walks and at various conventions and industry conferences. The Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators run their properties more efficiently, raise revenues more effectively and make better-informed buying decisions.SharonScott_Trades card_2014